An app finds its way from an idea to a finished product . But the challenge is it's introduction in the Real world. Learn strategies from App Discovery to App Monetization to create your success story.
Prashant currently works as VP & Head of Business at VMAX™. He has over 16 years of experience in Media Sales, Revenue Management & Strategic Alliances. Prior to VMAX™, he headed alliances for Reliance Digital & Nielsen Online and was in key sales roles at Microsoft and N... Read More →
In this hands-on workshop, attendees will get a first-hand walk through experience on integrating POKKT SDK for Android, iOS, Unity and other key mobile platforms using a sample app.
Extensive experience in developing server side applications, in Java/PHP etc. Developed scalable systems on cloud platforms like AWS and also has developed enterprise apps for all leading mobile platforms like Android, iOS etc. Alma Matter: IIT-Kanpur.
Thursday November 5, 2015 2:00pm - 4:00pm PST
MCCIA Towers
Sure, we all want to make the next great app masterpiece. But we also want to feed our families and/or dogs. Come join the Google Play team as they give you some key pointers on how to make sure you're best taking advantage of Google Play and running a successful app business.
Head of Business Development, Google Play (India, SEA and Australia), Google, Play Team
Kunal heads partnerships and business development for Google Play Apps and Games in South East Asia, India and Australia. He has been with Google for over four years, and prior to joining Google Play, he led Google's performance marketing products and solutions team in the region... Read More →
Friday November 6, 2015 11:30am - 12:30pm PST
Inspire 3Westin, Koregoan, Pune
Want to know if your game is making enough money? What benchmarks and goals should you be aiming for? What strategies can you adopt to achieve these goals? Join us here to know more!
Ryan Weber is the Co-Founder and Chief Product Officer at NativeX, the premiere ad technology choice of top charting mobile games & apps. Boasting an expert team of data scientists, engineers, and designers, NativeX has been quickly established as a leader in effective Monetization... Read More →
Friday November 6, 2015 12:30pm - 1:30pm PST
Inspire 3Westin, Koregoan, Pune
Vice President -Business Development, UCWeb India,an Alibaba company
Robert Bu is the Vice President of Business Development at UCWeb India, an Alibaba company. He is currently in charge of the business development and strategic alliances in India and other emerging markets. He holds an International MBA and an Engineering Master Degree of Sun Yat-Sen... Read More →
Friday November 6, 2015 2:00pm - 2:45pm PST
InspireWestin, Koregoan, Pune
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community as developers are seeing their CTRs and eCPMs increase 2-3x after integration.
This talk will cover all the aspects of Rewarded Video Ads - to their implementation, examples, best practice for monetization and more.
Dev leads Business Development for the India, SE Asia and Middle East region at InMobi. Dev has 12 years of experience spanning mobile and related tech industries and is passionate about helping any mobile app figure out the exciting world of ad tech and mobile monetization.
Friday November 6, 2015 2:00pm - 2:45pm PST
RenewWestin, Koregoan, Pune
For the inexperienced the world of games communications can be a daunting prospect. With the rise of blogs and video streamers today's media landscape is more fragmented than ever. Communications specialists now need to think of PR from a global perspective rather than the old regional campaigns of old, and add social media strategies to the mix. Presented by Plan of Attack Co-Founders Chris Clarke and Audra McIver the session will cover the top 25 tips for a successful global communications campaign, to make sure your game rises above the competition, generates media coverage and on launch installs and sales. The session will cover the following topics:- - What is unique about your game? - Identifying the Influencers - Building an International Media Database - Press Release - When to start writing, when to send - Your press kit: screens, video and developer diaries - Preview and review campaigns - Working with Video Streamers The session will cover the following topics:- - What is unique about your game? - Identifying the Influencers - Building an International Media Database - Press Release - When to start writing, when to send - Your press kit: screens, video and developer diaries - Preview and review campaigns - Working with Video Streamers
Strategic Commander Audra McIver An expat American living in The Netherlands, Audra brings 10 years of high level video games communications experience to Plan of Attack. With a career spanning San Francisco, New York, Madrid and now Amsterdam, Audra has extensive contacts and experience... Read More →
Friday November 6, 2015 3:00pm - 3:20pm PST
Inspire 3Westin, Koregoan, Pune
PR is about creating a story--about your game, your audience, or even yourself. In this session, the panelists will share their experiences and offer tips to help you execute your PR plans.
Product Management and conceptualisation. - Mobile Games on iOS, Android, Apple TV.- Game Designer and operations manager - iOS, Android.- Startup and Game Marketing/PR and User acquisition. - Fund Raising (Raised Seed and Angel round for Rolocule Games)- Business Analyst and Telecom... Read More →
Matthew Handrahan started in games journalism a decade ago, reporting on the numerous changes and disruptions that have swept through the industry since then. Formerly the Features Editor for the award-winning gamesTM magazine, Matthew is now an integral part of the editorial team... Read More →
Strategic Commander Audra McIver An expat American living in The Netherlands, Audra brings 10 years of high level video games communications experience to Plan of Attack. With a career spanning San Francisco, New York, Madrid and now Amsterdam, Audra has extensive contacts and experience... Read More →
Shailesh has been designing games for the past 10 years. He founded Yellow Monkey 7 years ago and has been the creative force behind several award winning original titles.
Programmer, Game Designer, Team Lead, Pyrodactyl Games
Arvind has been making PC games for the past 8 years, having worked on Unrest, Will Fight for Food and A.Typical RPG, along with several Half Life 2 mods (Dystopia being the most notable of them).
Friday November 6, 2015 3:20pm - 4:00pm PST
Inspire 3Westin, Koregoan, Pune
While there are any number of monetization services out there, picking the right one for you requires knowing what you need, and when. Join this panel to get an insider perspective
Manish led various gaming companies like Zapak and Reliance Games before joining Nazara. Over 17 years of expertise with organizations like Unilever, Microsoft, Rediff, Infosys and UTV.
He has a Bachelor’s Degree from the National Institute of Technology (NIT), Warangal along with... Read More →
Prashant currently works as VP & Head of Business at VMAX™. He has over 16 years of experience in Media Sales, Revenue Management & Strategic Alliances. Prior to VMAX™, he headed alliances for Reliance Digital & Nielsen Online and was in key sales roles at Microsoft and N... Read More →
Until January 2012, Rohit was the CEO - Digital Businesses, Reliance ADA Group and had set-up their gaming business zapak.com and Jump Games. During this time he was also responsible for running bigflix.com (VOD) and Big adda (e-commerce). He was also a founding member of Indiatimes.com... Read More →
Accomplished telecom and digital media professional with 360 degree experience in mobile value added service industryCareer SummaryMotivated planner and executioner with 16 years of diverse experience and accomplishments across multiple roles & responsibilities:P & L function, Budgeting... Read More →
Ryan Weber is the Co-Founder and Chief Product Officer at NativeX, the premiere ad technology choice of top charting mobile games & apps. Boasting an expert team of data scientists, engineers, and designers, NativeX has been quickly established as a leader in effective Monetization... Read More →
Friday November 6, 2015 4:00pm - 4:45pm PST
Inspire 3Westin, Koregoan, Pune
Did you know the App / Play store is not the only place where people will discover your app? Join this panel to find out what other app discovery avenues are available, and how best to utilize them.
Samir Bangara is the Managing Director of Qyuki, a digital broadcast network for youth (MCN) he co-founded with Shekhar Kapoor and AR Rahman.
He is the Former Managing Director (Digital) of DisneyUTV and has about 15 years of extensive experience in the media and technology... Read More →
AVP, Products, Mauj Mobile– a part of People Group
Pushkar Chitale is AVP- Products at Mauj Mobile– a part of People Group. People Group is recognized today as a new-age Media & Entertainment company. In a few short years the group has earned the reputation for being one of the most innovative businesses in India, having developed... Read More →
Based out of Hyderabad, Abhilash is building apps that make conversations fun and entertaining. He currently runs the company Samosa labs. In his previous job, he worked on the Facebook developer platform. And while he is not at work, you can see him playing Badminton.
Ebrahim leads the India office for 9game which is part of the Alibaba Group. In his current role he works with developers and publishers in India helping them publish their games more effectively through 9game’s distribution channels and use micro-transactions effectively through... Read More →
Learn all about what marketing channels and analytics tools are available, what they can deliver, and how you can benefit from these tools to achieve that all-important goal: user engagement!
Ankit Jain is a Director and Co-founder at MOONFROG, Bangalore. Before co-founding Moonfrog, Ankit was at Zynga, where he led engineering on Yoville before handling product on a large game and then running P&L for a large game Castleville. Prior to Zynga, Ankit worked with Google... Read More →
Bharath Lingam is the CEO of [x]cube GAMES a leading international studio with deep expertise in IP based mobile games, and also runs Upshot.ai a deep intuitiveness platform for all mobile software. He is passionate about reimagine the software experience and making... Read More →
Filippo drives 99Games’ monetization and player acquisition strategies. Involved in partnership management and negotiations with traffic sources worldwide. A trilingual world traveler, Filippo has a passion for technology and dissecting the nuances of monetization, user acquisition... Read More →
Abinash Tripathy brings more than 17 years of mobile experience to Helpshift, an early stage startup that is building the world's first native customer service and support solution.
Prior to Helpshift, Abinash started the India division of Zimbra, Inc and grew it to 40 employees... Read More →
Friday November 6, 2015 4:45pm - 5:30pm PST
Inspire 3Westin, Koregoan, Pune
App stores are a mystery to many, and effective user acquisition strategies have become incredibly complex. How do developers manage successful campaigns of high impact which are extremely cost effective? Learn how to take advantage of the formulas and algorithms on the ranking system of the app stores (these formulas have NEVER been released to the public). Discover how you can manage distribution channels using powerful burst campaigns and effective sustained campaigns. Finally, learn the secrets of app store optimization. Compete smartly with well-funded big box publishers while spending fewer dollars but getting better results! Master the user acquisition domain!
Japheth Dillman began making games over 20 years ago, taking collegiate courses in programming at the wee tender age of 10 in order to learn to program his own games. You can blame the Atari 2600 he received for his sixth birthday for sparking and igniting the fire; he was hooked... Read More →
Saturday November 7, 2015 11:15am - 12:15pm PST
Inspire 3Westin, Koregoan, Pune
Beyond building a great game, your success as game developer depends on your ability to acquire new players regularly. This session will focus on key user acquisition aspects such as retargeting, acquiring users on RTBs, finding lookalikes and much more
Saptarshi works as VP Marketing for [x]cube LABS and also wears the hat for UA Practice Head. [x]cube LABS is a leader in mobile development and consulting and has been the partner of choice for several disruptive startups and numerous Fortune 500 brands when it comes to mobile innovation.
With... Read More →
Saturday November 7, 2015 12:15pm - 1:15pm PST
Inspire 3Westin, Koregoan, Pune
Hrishi has been in the Games Industry since 2002 and is currently the Founder & CEO of Photon Tadpole, a Game Development and Consulting company.
Prior to this Hrishi has been the "Director of Games" at Disney India’s Interactive division and held various roles including "Studio... Read More →
Saturday November 7, 2015 2:15pm - 3:00pm PST
Inspire 2Westin, Koregoan, Pune
Shilpa is one of those fortunate few for whom passion became work. Interested in artificial intelligence, graphics and gaming right from her engineering days, she finds her dream fulfilled as Senior Producer, 99Games.
She began her career at Robosoft as a programmer and began to... Read More →
Saturday November 7, 2015 2:15pm - 3:00pm PST
Inspire 3Westin, Koregoan, Pune
Rachna has been with Zynga for over 3 years and is currently the Lead Product Manager of FarmVille 2. She has managed monetization on multiple games such as Café World, Hidden Shadows and the FarmVille franchise. Prior to Zynga, she has about 5 years of experience within the IT... Read More →
Saturday November 7, 2015 3:00pm - 3:45pm PST
Inspire 3Westin, Koregoan, Pune
